Vision and Values


VERITAS: Latin, Truth

One does not have to look very far to see where Truth ranks in our values, just look at our name, Verity Bank. However, our name means nothing, if our employees do not live in the truth each day. We believe that the cornerstone of a successful organization is Truth. Therefore, the relationships we build with our clients and employees must be built on the truth. Our clients and employees expect the truth and they deserve the truth. We will always be truthful in all of our undertakings.


"Integrity is not what we do as much as who we are. And who we are in turn determines what we do." -John Maxwell

The definition of integrity is the state of being complete and unified. At Verity, integrity can be defined simply as matching our words and our deeds. Sounds simple but the lack of integrity has created many issues for many organizations. We believe that by doing what we say we are going to do, we will create an organization that can be trusted, an organization that is respected and most importantly an organization that clients want to do business with. By having integrity, we create a safe environment for our employees that will allow them to thrive and be the best that they can be every day. We believe integrity encompasses the high ethical standards needed in the financial industry and most importantly the ethical standards expected at Verity.


"You and I live in an age when only a rare minority of individuals desire to spend their lives in pursuit of objectives which are bigger than they are. In our age, for most people, when they die it will be though they never lived." -Rusty Rustenbach

Service above self is not something we can teach at Verity. Providing exceptional service is not learned from a textbook, classrooms or professors. Exceptional service can only be provided if you have a caring heart. Many organizations talk about their high expectations for service, yet their clients do not receive the desired level of service. At Verity, we will do what other organizations only talk about. We believe if you hire employees that genuinely care about those around them, clients and employees, exceptional service will be given to all because it comes from the heart. Our mission at Verity Bank is to create an environment where our clients and employees not only feel they are cared for but know they are cared for. By doing this each and every day, we believe we will provide a level of service that has not been experienced in the financial industry. At the end of the day the only question that needs to be asked is, "What kind of difference did you make today?"


"Attitude is a little thing that makes a big difference." -Winston Churchill

We have all heard that the only thing you can control in life is your attitude. Well, it is true! At Verity Bank, we will approach each day with a positive attitude and a goal to make a difference for someone. Our positive attitude is not something that we bring most of the time, we will bring it all of the time. Clients and employees want to associate with people that are passionate about what they do. We all have challenges each day. But we believe, while results from the challenges do matter, the way we handle the challenge is just as important. At Verity we will share our positive attitudes each day with those we come into contact with and we will remember what Cavett Robert said, "If you don’t think every day is a good day, try missing one."


"Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishment toward organizational objectives. It is the fuel that allows common people to attain uncommon results." -Andrew Carnegie

We have all heard that there is no "I" in team. But there is "me" in team. This is where teamwork begins at Verity. Teamwork begins with me, you and each individual that makes up Verity. It is our individual responsibility to strive to be the best at whatever our job is in the organization. Each person hired at Verity has been hired because of their commitment to being the best at their job and their caring heart towards service for their clients and teammates. Teams can only accomplish great things if each individual believes in our core values, our Verity Pledge and executes them each day. No one can keep you from choosing to be exceptional. Continue to be exceptional in all that you do and our team will surpass all of our hopes and dreams.